Finnentrop. The Eibach Group is pleased to announce that it has further strengthened its cooperation with the Nürburgring for the year 2019. Thus two of the leading brands in German motorsport are intensifying their media cooperation and will benefit from a sustainable and mutual image transfer. As a new premium partner, Eibach will accordingly be represented at prominent locations with selected marketing measures.
Last year already saw the launch of the first trial run to expand cooperation with a joint social media competition on Facebook and Instagram for the VLN Long Distance Championship. Now the presence of Eibach as a premium partner of the Nürburgring will be further strengthened. For example, the Eibach image film will be shown on the video wall at the start and finish straight of the VLN. In addition, to reinforce the partnership, the Eibach logo will be elaborately applied to the pit wall of the Nürburgring as an advertising banner. It will also be possible to place Eibach’s recently introduced mobile exhibition stand in a prominent position on various selected dates. An editorial concept for joint social media activities rounds off the new media cooperation. Both partners are entering the strengthened partnership with a positive feeling. Eibach's undisputed worldwide position as a premium supplier – even beyond motorsport – was a particular reason for being selected as a premium partner. Eibach springs have become the world's leading race springs system in recent years for good reason – both in metric and imperial (inch) dimensions as well as in practically every conceivable automotive motorsport series. Thanks to decades of manufacturing experience, Eibach products can reach performance levels that were unthinkable only a few years ago. This explains the continuing popularity and dominance of Eibach products in international professional racing.
"With the expansion of the partnership, Eibach is now exactly where we belong: in the heart of motorsport on Germany's most legendary racetrack. We are looking forward to being able to achieve the goals we have set together with our combined strengths," says Thomas Kirchhoff, Head of Sales & Marketing at Eibach.